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本系列教材主要有以下几个特点：（1）教材种类丰富。本系列教材首批推出7本商务知识双语教材，组成“英语专业工商管理双语教学教材系列”，包括《管理》（Jeff Madura著）、《运营管理与创新》（David Needle著）、《市场营销》（Louis Boone ＆ David Kurtz著）、《会计与财务管理》（Jeff Madura著）、《商业伦理与社会责任》（Jaff Madura著）以及《创办新企业》（Jaff Madura著），国内同类题材教材较少。（2）版本较新。本系列教材选摘自国外最新
教材，内容了相应学科的最新理念和最新的真实案例。（3）内容规范、简洁，语言难易得当，适合双语教学。本系列教材简要地概述了各职能领域最重的要基本概念、基本原理和主要理论，在每本书后加入了这门学科的相关重要术语，并对术语的词头进行了中文释义。

Part1 Mortives and Functions of a Business
1 The Goal of a Business
Where the Profits Come From
Profyt as a Motive to Understand Business
How the Profit Motive Is Influenced by the Gouernment
Nonprofit Businesses
Dicision Making:Descisions to Create a Business
2 Resources Used to Produce Products of Services
Natural resources
Human Resources
Capital
Entrepreneurship
Decision Making:How to Use the Factors of Production
3 Key Stakeholders in a Business
Owners
Small Business Suruey:Background of Owners
Creditors
Employees
Suppliers
Customers
Summary of Key Stakeholders
Decision Making:How Business Decisions Affect Stakeholders
4 The Business Environment
Social Enuironment
Industry Enuironment
Economic Enuironment
Global Enuironment
Small Business Suruey:How Business Oweners Use Their Time
Decision Making:Responding to the Business Enuironment
5 Key Types of Business Decisions
How Business Decisions Affect Performance
How Some Business Functions Enhabce Decusuib Naking
Applying the Dey Types of Decisions to a Single Business
Results of Bad Business Decisions
Decision Making:Integrating Business Functions
College Health Club:Business Decisions at College Health Club
Summary
Key Terms
Review ＆ Critical Thinking Questions
Discussion Questions
It's Your Decision:Business Decisions at CHC
Investion in a Business
The Stock Market Game
Case:How Yahool!Created a Business
Video Case:Burton Snowboards
Inpernet Applications
Dell's Secret to Success
In－Text Study Guide
Part2 Business Ethice and Social Responsibility
Part3 Assessing Economic Conditions
Answers to In－Text Study Guide
Glossary